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Showing posts with label Branding strategies for start ups. Show all posts
Showing posts with label Branding strategies for start ups. Show all posts

Monday, May 14, 2012

Simon Collins: How Saying ‘No’ Transformed Parsons Into A Global Brand [Video]

 

In this video from PSFK CONFERENCE NYC, Simon Collins, Dean of the School of Fashion at Parsons The New School for Design, spoke to the audience about how he is turning the school into a global brand. Simon told the audience that things can be done on a global scale if you stick to the values: ‘make it beautiful, make it brilliant,’ and if you refuse to accept the limitations of what has been done before. He leads Parsons with the principle that passion and dedication to good design will lead to innovation and experimentation; this strict adherence to quality has led the school to become a leader within the fashion industry, with brands like Christian Louboutin and Stella McCartney asking to work with students for challenge and inspiration.  Simon also talks of the importance of selectivity in growing a brand, of learning to say no to opportunities that will not further the brand’s mission.

Simon’s meticulous attention to detail, his passion for the industry, and his insistence on continuous learning has transformed Parsons from a fashion school to a leading global brand:

Simon Collins

Hire Jim Woods to Speak to Your Organization

Innovation, Growth, & Hypercompetition Consultant/Speaker/Business Coach

 Website: InnoThink Group
Request a consultation: Office: +1 719.649.4118 or complete our form.  
 

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Our Guarantee. Where many consulting firms are reluctant to bear risks or tie their rewards to project outcomes, we decided to build a better model. We align our success with yours. We’re outcome obsessed, outcome paid, putting nearly two thirds of our fees at risk subject to hitting predetermined milestones. More than a guarantee we wanted from the outset to create true partnerships with shared responsibility. See a few of our clients.   

We provide broad ranging advice covering innovation, commoditization, competitive advantage, business policy and strategy, as well as global strategy and implementation. 

Friday, April 13, 2012

Five Tips To Brand Your Business Online

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Here are some ideas for branding your business online:

1. Protect Your Name. As an entrepreneur, your name is vital to your brand and the identity of your business. Be sure to secure a domain name in your name. It’s usually a good idea to register multiple domains in case someone types the wrong extension, so that you can be found despite the mistake. Network Solutions and GoDaddy are two places you can use to register a domain name.

2. Create a Founder Profile Page. Brand yourself on your Web site. Create a profile to build trust with potential clients. Make it easy for visitors to find info about you. Clients and prospects want to know who you are in terms of industry, experience, and personality. Personalize your Web site and share info to build a relationship with visitors to your site.

3. Prepare for the Future. Millions of people use mobile devices to connect to their business when they are out of the office. Make sure your Web site is accessible via these devices and will load quickly and easily. Even if your site is not yet formatted for .mobi, get the name. By registering a domain with a .mobi extension, you secure the name for your company.

4. Protect Yourself from Spam. Search bots troll the Web looking for e-mail addresses. This can lead to spam e-mails to your in-box. Protect your business e-mail box. Use e-mail addresses on your Web site like: contactus@domainname.com, media@mybusiness.com, or moreinfo@mybusiness.com.

5. Consider Joining LinkedIn or ZoomInfo. These popular social networking sites give you a free way to post a biographical profile. Be aware: Everything you post is public information. You give up some privacy when you post info. The sites can provide connections between people with similar interests and they add to search engine results for your name and your company name. via businessweek.com

Want to increase the sustainability of your nnovation initiatives or need a speaker? Contact us.

Jim Woods is president and founder of InnoThink Group. A leading consulting firm specialized solely in enabling organizations of all sizes in all industries develop top line growth through strategic innovation and hypercompetition. Jim has over 25 years consulting experience in working with small, mid size and Fortune 1000 companies.