Internet advertising has grown exponentially in the last five years. In last year alone, the total amount of money spent by merchants and vendors for advertising exceeded an estimated $81 billion
Affiliate marketing, performance-based marketing, is one of the best ways for a small business to reward one or more affiliates for each visitor or customer brought about by the affiliate’s individual marketing efforts. Affiliate marketing plays a significant role in bringing new customers and clients to the table.
It is an idea that originated with the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million dollars per year on the Prodigy service. Since it’s conception, affiliate marketing has become a behemoth in the advertising world.
Successful affiliate marketers, such as Mike Filsaime and Chris Farrell, possess strong brands, media savvy, and determination. They set their goals and work diligently to conquer them.
Utilize the following three tips and strategies that these experts practice every day, to establishing yourself as a successful affiliate marketer:
1. Be Authentic.
Successful businesses rely on effective communication and relationships. If you attempt to build business relationships on falsities, they will crumble quickly. Too often, marketers attempt to adopt a persona that’s alien to them so they can impress or otherwise appeal to an audience.
The end result is tension between what is real and what is presented, or an audience who easily sees right through a fake persona. In either case, you fail to connect with customers and sacrifice credibility.
The greatest success in affiliate marketing comes when your audience can truly identify with you. Be true to yourself, offer genuine value, and the acceptance and rewards will follow.
2. Be Consistent and Informed.
Novice affiliate marketers struggle with this concept at times. They often switch from one method of promoting products to another too quickly. In pursuit of the next big thing, they don’t establish themselves as reliable or knowledgeable.
Instead of developing strengths in one area and leveraging those skills on a consistent basis with a repeat audience, they constantly shift and never become an expert in any method. You’ll develop a better gauge for which strategies are working – or not working – if you develop a consistent system, and your base will grow through your work to meet expectations.
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