Today Lipitor the world's best selling drug will become generic. Sadly, so will most businesses. That is called commoditization. Commoditization is ordinarily mind numbing despite well intentioned. In a business it is when not enough people salivate for your product; when customers go elsewhere. Commoditization is a greater scourge than the economy. Avoiding it can be the sought after accelerator out of the Great Recession. Below Scott Dadich of Wired Magazine provides a simple way to meangifully be distinctlybetter. Eh - Let's just call this what it is. Hmmm. How about innovating? That'll work. Talk to us about our 28 day program to strengthen your innovation capabilities to drive growth.
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Consulting, Speaking & Coaching. Driving Growth through Innovation
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