How To Avoid Commoditization - Scott Dadich on Designing Wired Magazine

Today Lipitor the world's best selling drug will become generic. Sadly, so will most businesses. That is called commoditization. Commoditization is ordinarily mind numbing despite well intentioned. In a business it is when not enough people salivate for your product; when customers go elsewhere. Commoditization is a greater scourge than the economy. Avoiding it can be the sought after accelerator out of the Great Recession. Below Scott Dadich of Wired Magazine provides a simple way to meangifully be distinctlybetter. Eh - Let's just call this what it is. Hmmm. How about innovating? That'll work. Talk to us about our 28 day program to strengthen your innovation capabilities to drive growth.  

 

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Deepak Chopra: Balance. Heal. Transform.

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Happiness is living in the moment. I know happiness is within. I know I have the choice to choose how I feel at any given moment. But for some reason I cannot sustain that. I don’t have any real problems, just an inability to attract a sustained loving relationship. How do I attain happiness if at this moment I am unfulfilled? How does one focus and meditate on hopes and desires and let go of incessant thoughts about all the things that are absent and unfulfilled. You speak a lot about detaching from the outcomes of your desires . . . but how does one really let go?

Answer
First I’ll begin with the question of “How do I attain happiness if at this moment I am unfulfilled?” You need to recognize the false premise your unfulfillment is based on. You are assuming that you can’t be happy or fulfilled unless certain external conditions are met, such as a loving relationship. Yet above you said you understood that happiness is within and living in the moment. If you are simply in the moment, then you aren’t placing any demands on how things have to be – you are simply being there with it.

When you say you can’t be happy because you don’t have a partner, you are making your internal state conditional upon external circumstances. That isn’t living in the present. By orienting your perspective and sense of wellbeing to operate from the inside-out, instead of the reverse, you find perfection and fulfillment in the ever-changing moment. In this way your silent witness is not only detached, but at the same time your sense of purpose is also fully engaged in creating the life you want according to your life purpose.

Love,
Deepak
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Jim Woods is president and founder of InnoThink Group. A leading consulting firm specialized solely in enabling organizations of all sizes in all industries develop top line growth through strategic innovation and hypercompetition. Jim has over 25 years consulting experience in working with small, mid size and Fortune 1000 companies. He is a former U.S. Navy Seabee and grandfather of five. Jim is board president of a charter school located in Colorado Springs whose sole purpose is to prepare otherwise disadvantaged students more competitively for college.  Arrange for Jim to speak at your next event or devise an effective innovation strategy email or call us at 719-649-4118 for availability. Subscribe to our innovation and hypercompetition newsletter.   

 

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